Since the 1930's, there has been a friendly rivalry between Marvel and DC that stemmed from comic books and graphic novels, but this 'battle of the geek' has now transcended onto the big screen.
There's no doubt about it, everyone has a favourite superhero-flick and that film is more likely to be of the Marvel franchise. But arguably, the reason for this is because Marvel has emitted so many more film releases than their rival, DC. Another reason why DC is less successful is probably because some people don't even know what the DC universe is! Not to worry, this article will answer that question.
This on screen dual between DC and Marvel started in 2008 with Marvel releasing both "Iron Man" and "The Incredible Hulk" and at the same time DC hitting it big with their double Academy Award winner "The Dark Knight" (the only comic book adapted film to win two Oscars). Since 2008, Marvel have released 21 films either under several production studios such as Columbia Pictures, Marvel Studios and 20th Century Fox. Compare this to DC who, since 2008 have only released 6 films and you would assume, by right, DC would have fallen behind in the race for superhero supremacy.
Logically, Marvel would be seen to be the more successful franchise
through its box office hits "Avengers Assemble" (2012), "Avengers: Age of Ultron" (2015) and admittedly the brilliantly
hilarious "Guardians of the Galaxy" (2014). But if looked upon more
closely, you'll find that it is DC who have found routes for success in the
long run, rather than to solely smash the box office records.
Marvel's films tend to be lightly toned and represent their main characters as shining examples of justice i.e. Captain America or have characters that thrive on humour and quick wit such as Iron Man or Star-Lord.
The crucial difference why the DC Universe will succeed in the long run and ultimately have a prolonged stay in our minds is their films hold a commodity that the Marvel Universe has not yet explored properly, which is political undertones. "The Dark Knight" for example, possesses this commodity through its storytelling vision that 'social order can only function if based on a lie' with The Joker embodying 'the truth', which means destruction.
However, where Marvel betters DC is through its more developed and planned structure. Marvel's continuous cohesion both on page and on screen began with "Iron Man" in 2008 and with the addition of The Hulk, Captain America, Thor and others, Marvel made a foundation and gathered momentum by creating a team of superheroes that would later become the Avengers. Whilst Marvel were 'assembling' (see what I did there...), DC chose to instead release smaller and lesser known films such as the underrated "Jonah Hex" (2010) and the bold exercise of superhero liberation, "Watchmen" (2009), which evokes the feel of a true graphic novel. This choice to release smaller and unknown DC character films, that essentially are not aimed at children, has given the DC franchise a limited audience and allowed Marvel to target its films for a more varied fan base.
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| Heath Ledger won Best Performance by an Actor in a Supporting Role for his portrayal as The Joker in "The Dark Knight" |
Marvel's films tend to be lightly toned and represent their main characters as shining examples of justice i.e. Captain America or have characters that thrive on humour and quick wit such as Iron Man or Star-Lord.
The crucial difference why the DC Universe will succeed in the long run and ultimately have a prolonged stay in our minds is their films hold a commodity that the Marvel Universe has not yet explored properly, which is political undertones. "The Dark Knight" for example, possesses this commodity through its storytelling vision that 'social order can only function if based on a lie' with The Joker embodying 'the truth', which means destruction.
However, where Marvel betters DC is through its more developed and planned structure. Marvel's continuous cohesion both on page and on screen began with "Iron Man" in 2008 and with the addition of The Hulk, Captain America, Thor and others, Marvel made a foundation and gathered momentum by creating a team of superheroes that would later become the Avengers. Whilst Marvel were 'assembling' (see what I did there...), DC chose to instead release smaller and lesser known films such as the underrated "Jonah Hex" (2010) and the bold exercise of superhero liberation, "Watchmen" (2009), which evokes the feel of a true graphic novel. This choice to release smaller and unknown DC character films, that essentially are not aimed at children, has given the DC franchise a limited audience and allowed Marvel to target its films for a more varied fan base.
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| "Watchmen" (far left): The Comedian, Silk Spectre, Dr Manhattan, Ozymandias, Nite Owl & Rorschach (far right) |
But that's why DC is the better filmverse, because they are more
interested in delving their stories with more mature materials. Marvel's
films seems to be filled with running gags and concentrate on pushing product. Marvel does
this through hinting at the "next big superhero film" that is going
to follow the one previous. DC allows the viewer to enjoy their films for what
they are and not for they are going to be. Although DC have announced their
intentions to entwine Batman and Superman with the "Man of Steel"
(2013), there is no use of press junkies to over-sell their film, something
Marvel have repeatedly done since 2008. DC let their films do the talking,
rather than shoving their product in the public's face.
With 2016 just around the corner, both DC and Marvel have revealed their
next step in their respective filmverses, but it seems Marvel will not be able
to compete. DC intend to release the much anticipated "Batman vs Superman:
Dawn of Justice" and the greatest supervillian
film of our time, "Suicide Squad". And what are Marvel offering? Another
jokey-filled character in "Deadpool", the unknown entity of
"Gambit", a third installment for the fatigued Captain America franchise with
"Civil War" and finally, "X-Men: Apocalypse", which probably is the best option
of Marvel's 2016 releases.
The point still stands though, DC have the two most well known
superheroes in Batman and Superman who possess a wealth of material to draw
from when they become foes. Marvel gave us a fight between Captain America and
Thor, but that is going to be child's play when DC's two most popular characters collide. It's going to be like watching Greek Gods fight for Mount Olympus.
To conclude,
Marvel it seems have not taken enough risks with their directors, whilst DC
learnt to roll the dice more after the success Christopher Nolan gave to the "Dark
Knight Triliogy". With Zack Snyder (a proven director with "300" and "Watchmen") at
the helm of "BvS: Dawn of Justice" and David Goyer ("Fury") directing
"Suicide Squad", it will be a year to remember for all comic book fans
alike.




























